How to Add Humor to Your Writing – Tips from Jan McInnis

Humor has long been a tool used to connect with others, but when it’s used effectively in writing, it does more than just entertain. It draws readers in, makes ideas stick, and turns even complex topics into something enjoyable. Whether someone is writing a novel, nonfiction book, or corporate blog, learning how to add a touch of wit can boost their message and help them stand out.

In a recent podcast conversation, long-time comedian and keynote speaker Jan McInnis shared her take on using humor in writing. Drawing from her 25 years in stand-up, radio, and corporate comedy, Jan offered practical, easy-to-apply insights that any writer—funny or not—can use to improve their content.

The Power of Humor in Everyday Writing

Humor isn’t just for punchlines or late-night shows. It’s one of the most effective ways to make writing relatable and memorable. When used well, it lightens heavy topics, breaks tension, and adds a human touch that readers appreciate.

Instagram | jan.mcinnis | Jan says humor connects by surprising people with the fun found in daily life, beyond mere jokes.

Jan explained that humor works because it surprises people. “It’s not about telling jokes,” she said. “It’s about finding the fun in everyday things and using that to connect with your audience.” She emphasized that writers don’t need to become stand-up comics to use humor—they just need to observe life closely and write with authenticity.

Key Tips for Writing with Humor

Jan shared several tips that help writers bring humor into their work naturally. These aren’t about forcing jokes but about noticing and highlighting life’s funny side.

1. Spot the Absurd in the Ordinary

Some of the best comedic moments come from everyday situations. A frustrating phone call, an awkward social encounter, or even a strange instruction manual can offer inspiration.

2. Avoid Overused Punchlines

Originality matters. Jan pointed out that clichés often fall flat. Instead, focus on unique experiences or perspectives that feel fresh to the reader.

3. Timing Is Everything

Good humor depends on rhythm. Placing a humorous line at the right moment can make it land better. This could mean using shorter sentences, well-timed pauses, or simply letting a funny idea breathe.

4. Keep It Appropriate to the Tone

Not every topic calls for humor, and not every style supports it. But even serious subjects can benefit from a well-placed line that offers relief or a touch of personality.

Humor Can Open New Doors

Jan didn’t just stick to comedy clubs. Over the years, she’s written for radio stations, created corporate content, and even crafted greeting card messages. Her work shows that humor is a skill with wide application—not just in entertainment but in business, marketing, and publishing too.

She mentioned how one clever line in a piece of content could lead to unexpected career opportunities. That’s the value of humor—it sticks in people’s minds and helps writers leave an impression.

Writers Can Use Humor Without Being “Funny”

A big takeaway from Jan’s conversation was that humor isn’t reserved for the naturally funny. It’s a skill that can be practiced and developed. “You don’t need to be a comedian to write something funny,” she said. “You just need to learn how to see things differently and share that point of view in your writing.”

This advice encourages writers to trust their voice and not overthink the laughs. The goal isn’t to turn a book into a comedy show—it’s to connect with readers in a more personal and impactful way.

Podcast Insight

Instagram | jan.mcinnis | Jan’s podcast succinctly showed how humor benefits writers in reader connection, branding, and marketing.

The podcast episode with Jan offered a smart mix of useful guidance and lighthearted examples. The hosts explored how humor can enhance storytelling, strengthen author branding, and even improve book marketing. For writers, especially those publishing independently, building a connection with readers is essential—and humor helps with that.

Every week, the podcast focuses on real challenges writers face, from plotting and editing to managing publishing timelines. Jan’s episode stood out because it blended technical tips with personality—just like good writing should.

Why Humor Matters in Today’s Writing World

In a time when content is everywhere, humor helps people remember what they read. It cuts through noise, grabs attention, and often helps messages stick longer. For authors trying to connect with their audience—or marketers hoping to make their brand more relatable—it can be a difference-maker.

Here’s why it works:

– It makes writing more personal.
– It builds trust by showing the human side of the writer.
– It helps readers relax and enjoy the content.

Adding humor to writing doesn’t mean turning serious topics into stand-up routines. It’s about being real, noticing the lighter side of things, and writing in a way that feels natural and engaging. Whether it’s through a witty line, a clever comparison, or a funny observation, humor makes writing come alive.

Writers who use humor well not only entertain—they inform, connect, and stay memorable. Jan McInnis’s approach proves that humor is a powerful tool, and with a little practice, anyone can learn to use it.